Les Clefs d’Or (pronounced lay clay door), literally, means “keys of gold” in French. The crossed gold keys are the international symbol of the organization. The keys displayed on a concierge’s uniform lapels assure travelers they are dealing with a seasoned professional, one who is dedicated to serving the guests’ every need. Together, members of Les Clefs d’Or USA represent over 100,000 hotel rooms nightly at more than 250 four- and five-star properties across the country. Les Clefs d’Or is the only national association of professional hotel concierges in the United States. Canada and Mexico also have established Les Clefs d’Or associations, making North America a tri-country presence within UICH (Union Internationale des Concierges d'Hôtels), the global umbrella organization. Les Clefs d’Or USA has more than 520 members in over thirty states. There are currently 36 local concierge associations operating in most of the metropolitan areas throughout the United States. The crossed-key logo is internationally trademarked, and individual member countries trademark their own, customized versions of it. For example, the USA logo displays the American flag behind its crossed keys. Clefs d’Or concierges are community-conscious.