THE MACHINE helps build brands that develop emotive connections with your core audience and inspire them to recruit other customers into the brand, thus delivering organic growth and reducing your dependency on paid marketing. THE MACHINE identifies the brand’s strongest unique assets and develops a brand narrative, design, experience and/or architecture to match the customer segment with the strongest fit in a language that resonates in a most compelling way. The result is turning your customers into fans. Fans with loyalty, compelled to tell your story to others.