PFB Concept Store was opened in December 2018. The store gained a list of premium brands, beginning with HUGO BOSS, Jacob Cöhen, Karl Lagerfeld, Marc Jacobs, Love Moschino and many more, during 2018 and 2019. In March 2020 PFB merged with PLAZA fashion store. This brought 3 new brands to the PFB Concept Store - Armani Exchange, Replay and Blauer. Based on that PFB Concept Store offers wide and unique range of products for Czech and Slovak customers.