Positive Marketing is marketing in its ideal form, in which parties – individual customers, marketers, and society as a whole – exchange value such that individually and collectively they are better off than they were prior to exchange. The Center for Positive Marketing was born from our commitment to improve the world around us. We believe in the power of people-centric exchange, uniting business with the global community to create a socially responsible – and mutually beneficial – relationship. We see marketing as more than the exchange of goods and services, it is an agent for positive influence in society. We don’t sit around talking loftily of our ideas; we’re out in the field taking action. With the support of our Executive in Residence, student research fellows and faculty, we have the drive and resources necessary to make marketing a catalyst for the betterment of people and society as a whole.