poshaQ is a startup working to turn fashion products into great experiences. Because we believe products shouldn't be just an item in people's lives, We want to turn them into experiences that adds to their life. We want people to do more, do new, do interesting things with their products.We want people to be able to use their products to their maximum potential. We're doing this by building algorithms that touch a customer throughout his journey - from product discovery, purchase to use phases. We make it easier for customers to discover new products, see if the product would suit their style, personal preferences, get advise during their use phase to see how to maximise their product's utility and so on.