Smarty Pants is a market research and strategic consulting firm with offices in New York, Boston, Los Angeles, San Diego, Chicago, Philadelphia, Washington, D.C., Phoenix, Tampa, Raleigh-Durham and Myrtle Beach. Headquartered in Tennessee, the company specializes in custom market research, brand positioning, product development, and generational trends. The team of fun-loving researchers and strategists conducts qualitative and quantitative research utilizing a variety of innovative techniques. From consumer immersions to concept and prototype evaluation to brand positioning initiatives, Smarty Pants is dedicated to helping the world’s best marketers gather breakthrough insights to move their businesses forward.