CAR-FRESHNER Corporation is the leading automotive air freshener company in the world. Known particularly for the world-famous LITTLE TREES air fresheners. The family-owned company headquartered in Watertown, NY since 1952 leads the industry in developing quality, innovative air fresheners. Due to the company’s team of world class product, branding and sales experts, our products can be found worldwide from the streets of London to the beaches of Rio de Janeiro.