Parah is an italian fashion brand founded in 1950. The company, leader in beachwear and lingerie, has always been driven by innovation, Parah anticipated and pioneered changes in the fashion industry, transforming the swimsuit into an object of pure fashion in the 1970s. Every step of the production process, from style design to manufacturing with cutting-edge machinery, is done in Italy so Parah can guarantee its customers products that are 100% Made in Italy. The founders of the Parah Group have always considered quality and style to be the fundamental keystones of the business, and they are still an integral part of the company’s values and mission.