OptiBrand Rx develops, differentiates, and validates global brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device, and OTC healthcare industries. Our mission is to help healthcare marketers make better-informed, data-driven strategic decisions. Pharmaceutical marketing is a high-risk business. Surprisingly, too many brand positioning decisions are based on incomplete research. The gaps drag you down. Critical decisions become terminal. You fall short of your goal. We can help you avoid those pitfalls. OptiBrand Rx is the trusted partner you need. Our research validates your best direction so your messaging and promotion resonate with your target audiences. Differentiate. Give prescribers – and patients – a reason to Love Your Brand.™ When they love it, they choose it over your competitors'. And when that happens, you win.