The Richards Group is a full-service insurance agency offering Wisconsin residents affordable, comprehensive personal coverage, including homeowners insurance; auto insurance; life insurance; motorcycle insurance; boat insurance; personal liability insurance and renter’s insurance. We also protect Wisconsin businesses and their employees with business auto insurance, business property insurance; business owners (BOP) policies; group life insurance, group medical/dental and supplemental health insurance and landlord insurance. Why Choose The Richards Group? Because we’re much more than just affordable insurance! In a world that offers you 15% savings for a quick 15 minute quote or even a “name your price” quotes, which don’t back up savings with trusted advice and care for your individual circumstances. The Richards Group is both small enough to give personalized service and responsive to customer’s needs, and, best of all, you’ll be treated with integrity and respect by our rigorously trained and licensed sales professionals. They explain their recommendations and our policies and answer all of your questions simply, honestly and in plain English. That’s not to win your business. It’s our commitment to always representing your best interests, not our bottom line. We welcome your business!