At Strategy9, our mission is to provide dynamic marketing solutions to all casinos, regardless of size. Strategy9 was founded in 1999 after a realization that the current marketing software in the gaming industry did not do enough to connect casinos with their customers. In today's ever-changing business environment, competition for customers has never been fiercer. Strategy9 creates the technological platforms that allow casinos to obtain new customers while interacting with their existing customers. We are now a leading provider of data-driven SMS messaging, email marketing, customer relationship management, and database solutions. Strategy9’s PlayerIQ system combines database expertise with direct marketing strategy to produce a state-of-the-art online marketing system. Our belief is that marketing software should be easy to use, quick to implement, and have a very low maintenance cost. PlayerIQ makes complex data analysis, reporting, acquisition programs, and customer communication simple, efficient, and affordable. Our IQ-Series of online marketing tools provide the functionality, flexibility, and usability features found in million-dollar CRM applications - for a fraction of the cost.