Launch.it is a free self-publishing news platform for PR professionals, agencies and brands to launch and socialize everything new. Our goal is to be the most comprehensive direct-to-customer source for the timeliest news of all new products, services and ideas to make sure that they can be found, discovered and shared. Our "Event News and Social Engagement Platform" is currently being used by conferences and events to create a central location for all their exhibitor and partner news. Essentially we are digitizing the press kits and flash drives that they would normally have to spend a lot of time preparing and distributing with an online social environment that has analytics and directly engages the attendees and media through our customer facing site with search capabilities. The best part is that the exhibitors do this all themselves and pay to be apart of it, so for less effort, events make more money because we do a revenue share with them. Business Insider interview - http://read.bi/N1aPLx New York Times interview - http://nyti.ms/NsVHDm Here is a link to a 2-minute video that explains the purpose and features of the site - http://vimeo.com/35206005