MISSION Boat Gear is an industrial design and technology company that creates innovative boating, sport, and outdoor recreation products for passionate but underserved markets. There are enough obstacles between people and fun, so the gear they use shouldn’t be one of them. People should spend their time with friends and family in pursuit of new adventures and unforgettable experiences, not fighting with their gear. That’s why we create innovative, high-quality products that feature smart design and premium materials. Located in the Twin Cities and surrounded by the land of 10,000 lakes, MISSION is driven by adventure, curiosity, and imagination. We are here to have fun, make memories, and create the products to make it all possible.