What sets us apart is that we are Designers & Makers, and we obsess about every input to ensure that each WILLEM SMITH piece is fully imbued with our Thought-Through, Comfort-Obsessed philosophy. We offer superior solutions to those who take a moment to understand – and ultimately appreciate - the virtues of our furniture. It’s not simply design – its design and functionality. It all starts with thinking through every aspect, and every square inch, of our furniture. For today’s discerning consumer, the value and long term benefits inherent in our work is clear. Materials, Design, Comfort and Scale: the hallmarks of our thought-through approach. Ultimately we trust you’ll discover and agree that, in the crowded jungle that is the furnishings world, we are decidedly not more of the same.