Mission Our mission is simple: make the world’s best gluten-free protein snacks. We do that through a relentless focus on amazing taste and using only simple, wholesome ingredients. Company Background We’re Marshall and Elliott, two brothers who get along well with each other, but not with gluten. We spent a lot of time searching for a high protein bar that tasted awesome AND was good for you....but we never found it. So, we decided to create it ourselves, and in 2010 The GFB was born. Today, The GFB is a robust, quickly growing brand carried in over 10000 locations across the United States and Canada.