Offers media monitoring, analysis and insight enabling clients to make genuine and dependable decisions. We reject the notion that automated analysis works. We also don't agree that the alternative will be expensive. Qualitative media analysis does take time, establishing tone and identifying messages is far from straightforward. Care must be taken to maintain continuity. It then takes considerable experience to combine the data and form the results and insights on what it all means. Being a small agency we can make our analysis more consistent and we use bespoke project schemas to maintain accuracy and transparency.