We used to have a description here telling you you already knew... It sounded a lot like marketing stuff. Finally we realized our manifesto was shorter and describes WHO we are as a people better: Just passionate creatives with a ton of experience in traditional, digital, strategy and social. And now, our manifesto: Our parents didn’t want us doing this. “You’d make a good doctor,” they said. “We need a lawyer in the family.” To them, advertising was for people who watched strange movies. Sometimes in foreign languages. Or couldn’t stop doodling. Or played games with words. Freaks. They worried that we didn’t eat properly. Stayed up too late. Would never make a living. Truth is, it’s not about money. It’s about sparks of ideas that lead to bright, blazing concepts. It’s about doing great creative with people who won’t settle for good. It’s about all those things the doctors and lawyers and left-brainers suddenly find themselves admiring – work that gets noticed and work that brings ratings up. It’s about proving our parents wrong and making them proud.