Bassett & Partners (B&P) is a brand and design strategy company founded in 2003 that specializes in extracting underlying human truths that can be used to inspire and inform influential designers and marketers. Clients include Nike (Innovation Kitchen, Digital Sport, Global Categories), Microsoft (Windows Phone Design Studio, Xbox hardware, Start Up Business Group), Quaker Oats, Motorola, Subway Restaurants, Kaiser (Healthcare Innovation), Electronic Arts, Intel, IDEO (including contributing to the book “I miss my pencil” published in Q2 of 2009) , MNML/Scott Wilson Design, Wieden + Kennedy and Harvard Business School. Its founder - Tom Bassett - was the director of strategic planning for Nike’s global advertising at Wieden + Kennedy, Apple’s global advertising at Chiat/Day, and Yahoo’s global advertising at Black Rocket. By employing proprietary research methodologies and tools, B&P helps brands find new ways to connect with consumers emotionally, through communications and/or product design. Our story-telling capabilities are as unique as the insights we uncover. Tom Bassett also founded the digital market research platform, MindSwarms. MindSwarms is authentic video consumer feedback via mobile or webcam. B&P and MindSwarms are based in SF, and have completed research assignments in the US, UK, Spain, Italy, France, Germany, Brazil, Columbia, Canada, Japan, South Korea, India and China.