Most communications professionals today come from one of two backgrounds – traditional PR with no finance or IR background, or from Wall Street with no operational or marketing history. Both types of experience are crucial to defining a strong, unified PR and IR strategy that distinguishes you from the competition. Whether a publicly traded company or an early stage firm looking for venture funding or positioning for an exit strategy, companies today must speak the language that both the Street and the media understand ZAG Communications has expertise on both sides. Our founders have run PR for large technology companies such as Opsware - a publicly traded software company founded by Marc Andreessen. We combine that with our unique Wall Street experience - we’ve been on the sell side so we know how equity analysts and the market think. This unique combination allows us to advise CEOs, CFOs and marketing and IR departments on the latest industry trends, and execute successful, tangible PR and IR programs. ZAG Communications services enable companies to bridge the gap between themselves and the outside world, be it the investment community or the highest levels of the media. Through experience at leading technology companies and on Wall Street, ZAG offers an extensive, unique network of relationships not only with highly regarded business press, but also with senior management teams of public and private technology companies, financial and industry analysts, and key contacts in the venture capital and investment banking community.