EOE was born on a bright and snowy spring day in 2010, during a snowmobile ride in the small village of Ammarnäs in Swedish Lapland. The crisp air and the scenery over the snow covered mountains gave Erik and Emilia Lindmark an idea; to create a collection of eyewear that combined the elegance and simplicity of Scandinavian design with the barren beauty of the nature in Swedish Lapland. The heritage from the Swedish north is reflected both in the names and colors of the eyewear, not least in the details and materials brought from the wild and beautiful nature. We were first on the market with launching a collection of sustainable eyewear, without any phthalates that normally is used in the production of glasses. Today, EOE is the leading sustainable eyewear brand in Scandinavia, and all eyewear is sustainably produced and completely recyclable and biodegradable. Our eyewear is designed in Swedish Lapland and then carefully handmade in the Italian Alps. The ambition is to one day be able to both design and produce every piece in the north of Sweden, where the idea of EOE once was born. Until then, the Swedish mountains are replaced with the Alps, and the work from EOE headquarters focuses primarily on making the rest of the production even greener. But for that matter, never to compromise with neither design nor quality of the eyewear.