Natural Logic is a boutique strategy firm that helps companies, cities, leaders, and investors orient—effectively and prosperously—to the very uncertain business, social and political landscape of the 21st century. The challenge (if we were to really tell the truth about it): Reinventing the economy of an entire planet. This planet. In one generation. The path: Discover, create and capture the economic, strategic and brand value disclosed by a rigorous, purpose-driven approach grounded in the 3.8 billion years of open-source R&D offered to us as a gift of the living systems of Earth that undergird the global economy and all we hold dear. Gil Friend's CEO Blog: http://natlogic.com/blog/