ReachApp estimates the Total Reach and Overlap of your future advertising campaigns. How does it work? In the Select screen you select the touch points you want for your plan. In the Input screen you fill in the reach per touch point. ReachApp instantly shows Total Net Reach and Overlap (Locus is a more accurate term). In that very Input screen. This tool has been developed for: - Advertisers (big, and certainly small) - Agencies (all kinds) - Media Owners - Students (college, business school, university) and - Data Suppliers ReachApp works for traditional and digital media, as well as other touch points like promotions, sampling, PR, package etc. There are 32 touch points available. The app is for iPhone / iPad / iPod Touch. ReachApp gives a quick indication of the potential impact of your communication strategy. - It is great for assessing or putting together proposals. - It's very useful for executing cases. - It supports everybody who wants to prove the added value of the medium or creative proposal (s)he brings to the table.