Cryptek Labs is a global leader in Affective Computing and Big Data analytics and has been redefining the science of helping companies find customers. Cryptek’s “decision science” taps into customers’ latent needs and identifies the emotional layer of human facing interactions, creating interactive digital experiences by applying machine learning algorithms to analyze spontaneous free speech to determine underlying human emotional patterns. At Cryptek Labs, we have a few core beliefs: 1. Nothing is impossible; only improbable. 2. The limits of possibility are defined by time and resource allocation 3. We don’t believe in magic, but we create it.