We believe that smart marketeers drive performance on insights. Better data adds clarity and focus to your marketing efforts. We can help you achieve higher profitability through better and more targeted marketing. This helps you target your most profitable customers, recognize cross sell opportunities and prevent churn. Human Data Associates (HDA) is an one-stop shop in online marketing intelligence. We offer consultancy services and technical implementations around three pillars: online measurement, data integration and online marketing intelligence. HDA helps your (online) marketing become more data driven. We are good at setting up the best of breed technologies and marketing processes to help you achieve higher revenues with better margins. We provide your analysts with the tools, infrastructure and expertise so they can perform the analyses themselves and help you on your way to marketing analytics maturity.