The Meera and Ashok Vasudevan Foundation (MAVF) Who We Are: MAVF is a fully funded initiative by Meera & Ashok Vasudevan, co-founders of Preferred Brands International, a Connecticut based food company that manufactures and markets TastyBite® and other natural & organic foods whose products are sold in several countries including the USA, Canada, Australia, New Zealand, UK, Japan and India. Our Mission: MAVF is dedicated to the idea that it is possible to permanently move people out of hunger and malnourishment in a manner that is sustainable, self-reliant and healthy. Our Approach: We will provide grants, collaborate with and support an ecosystem of grassroots organizations, non-profits, research institutions, think tanks, independent scholars, artists, and social entrepreneurs who are aligned with our mission.