Sensing changing customer demand, then adapting planning and production while pulling from suppliers – all in real time! Demand Driven Institute literally wrote the books on the Demand Driven method. Becoming Demand Driven requires a fundamental shift from the centrality of supply and cost-based operational methods (commonly referred to as “push and promote”) to a centrality of actual demand and flow-based methods (commonly referred to as “position, protect and pull”). The term “actual demand” is extremely important in distinguishing it from a re-branded and somehow superior forecasting approach. The Demand Driven Adaptive Enterprise (DDAE) Model now spans the operational, tactical and strategic ranges of an organization allowing it to continuously and successfully adapt to the complex and volatile supply chains we see today. It combines the fundamental principles of flow management with the emerging new science of complex adaptive systems (CAS). It is the way that successful businesses will work in the 21st Century.