"Highest quality, hearty hospitality, the pleasure of enjoying sweet things and coffee and all this with courteous service and fair prices. AIDA makes guests happy, brings a smile to their faces and literally sweeten the day". AIDA represents a symbiosis of over 100 years of history and continuous innovation of its products and services. AIDA has made the exclusivity of the finest confectionery and baking art accessible to everyone and thus secured a top position in Europe. The company, now in its 4th generation of family management, represents the founding spirit of the past and the innovative and creative power of the future. AIDA is not primarily a franchise concept, but a commitment to people and quality. The products are made exclusively from Austrian ingredients and the range now extends far beyond classic cakes and tarts and includes gluten, lactose and sugar-free as well as vegan products.