Steering IMC. LLC Strategy | Planning| Customer Acquisition| Lead Generation | Digital Marketing Scott founded Steering IMC, LLC a strategic Integrated Marketing Communications firm focused on helping small and medium sizes business grow. He has over 25 years’ experience analyzing client’s sales channels, customers, business offerings and then developing action plans to optimize growth across appropriate marketing channels. Scott's experience includes agency leadership, business development and corporate roles. He has worked for iconic clients such as Kraft, Coca-Cola, Anheuser-Busch, Mead Johnson, and Texaco; and dozens of smaller brands throughout the consumer and business to business categories. Scott gets great fulfillment from assisting clients and agencies optimize their marketing and business development efforts. Corporate Clients - look to Steering IMC as the "primary care" for the brand. We diagnose, treat and lead specialist resources (digital, mobile, media, copy and creative) to deliver effective multi-channel lead generation, customer acquisition and marketing results. Agencies – use Steering IMC Account Direction, Business Development, Strategic Planning services to optimizes their multi-channel marketing projects for existing clients and new business pitches.