The evolution within the TV broadcast ecosystem. Helping broadcasters to embrace targeted advertising for TV like experience. What we do ... Real Time Holistic Decisioning Engine and Automated On-The-Fly Ad Insertion and Content Monetization for Addressable TV, OTT, Mobile and any other device that can manage Video. Our Automated Real Time Decisioning Engine allows Broadcaster a seamless switch to addressable user and individual advertisement at scale. We decide holistically for Ads, which are best in time for the User watching TV on any device for TV like experience. Ability to deliver different commercials to different households during the same broadcast based on advertisers KPI’s leading to greater revenue & higher CPM’s for broadcaster"