Empowering Consumers Health & Wellness ApoWiser's OTC focuses on the consumer's minor ailment, allergies, and medical conditions and presents perfectly matching OTC drugs and complementary products for purchase in the pharmacy chain inventory. ApoWiser's VM focuses on the consumer's possible vitamin & mineral deficiencies based on his lifestyle and presents the vitamins and minerals to purchase in the pharmacy chain based on consumers' lifestyles. ApoWiser is personal, discreet, and available 24/7; the customer is always first in line. Consumers can ask for more information, tips, and the latest updated guidelines. Consumers should keep ApoWiser in mind when they have a mild health condition they need to treat, and when they like to take vitamins and minerals to compensate for their lifestyle. Focusing on the consumers' health & wellness, understanding their needs, enables pharmacy chains to serve their consumers better and to increase their conversion and sales compared to their existing e-commerce channels. ApoWiser connects the retailers to the consumers' shopping cart precisely when they add the product(s) to their shopping cart. It is perfectly designed and built for online and offline retailer's channels, a perfect solution for staff shortages (technical pharmacists and pharmacists).