Sponsors are often lacking accurate data with which to measure their brand’s exposure and therefore cannot accurately calculate ROI. Latency in broadcasting compounds the challenge. At Eon Media , we make a full-featured suite of next-generation video streaming software providing zero-latency live viewing experiences along with significant back end cost savings. Eon Media’s flagship solution allows broadcasters to detect logos in real-time during a live event and generate accurate brand exposure data. The technology enables broadcasters to adopt dynamic pricing, extract dynamic metadata from archival video contents and enables sponsors to measure their ROI accurately and drive a targeted fan engagement.