A premium French bicycle brand founded in 1913. DILECTA* is the story of a marque that was born in the town of Le Blanc over a century ago. It is both a history of artisanal manufacturing and a sporting legacy. Now, DILECTA is being reborn in the Centre Val de Loire region, in the Valley of the Loire River on a handcrafted scale. The brand values are represented by localized production, French cycling savoir-faire, and high-end bicycles that empower a community of cycling enthusiasts who appreciate all the technical, cultural, and racing heritage that France offers. DILECTA reveres French know-how, culture, gratification, discovery, and sharing through the experience of cycling. HISTORY In 1913, DILECTA was founded in the heart of the Loire Valley in the city of Le Blanc (Indre). The range was diverse, including; racing, amateur, touring, city, and leisure bicycles. Beginning in 1937, high-end custom hand-built bicycles were produced in Tours. Following in 1950, transport bicycles were built in Chinon. OUR VALUES Style Participation Commitment Exploration Performance OUR PURPOSE Beyond performance, DILECTA explores urban and rural mobility while respecting environmental and ecological challenges and goals. AMBITION & PRODUCTS Create and grow a community of new and existing cycling enthusiasts. In the heart of the Loire valley, DILECTA manufactures high-end customizable road and gravel bicycles. The initial offerings are steel built to order frames and complete bicycles. Additionally, there are a range of clothing and soft goods manufactured in France and Europe. MISSION To revive a vintage cycling brand that celebrates all things French in culture and cycling. BRAND IDENTITY Passionate, sporting, elegance and goal oriented. Craftsmanship and performance by way of French culture and chic. Exploring and sharing French culture via the bicycle and the enjoyment cycling brings. DILECTA* : what we cherish, admire (adj; Latin)