Minerva is the leading brand in China delivering research, consulting and training programmes for clients who need to deliver the perfect customer experience. Founded in Shanghai in 2004 (as JETT customer experience) we have been providing customised and creative programmes for companies who want to optimise their performance in four key areas: - Customer satisfaction / customer retention / customer service - Extra revenue generation - Employee engagement and staff turnover - Brand perception Our clients include Apple, Disney, Mont blanc, VF Group, Ritz-Carlton, IHG, Starwood, Subway Restaurants and Virgin Atlantic Airways. Our services include customer experience consulting, customer engagement research, service-focused training, mystery shopping, customer satisfaction surveys and team-building programmes. Our team is currently located across Shanghai, Beijing and Hong Kong - with access to the whole of China and beyond.