Yellow concepts focuses on creating unique concepts for high traffic locations such as shopping centers, airports, inner cities, hospitals, etc. Strong concepts, developing unforgettable places -each with its own dynamics, DNA and purpose- that people keep coming back to. More and more high-traffic locations are looking for ways to stand out. Consumers are becoming increasingly demanding, looking for more special experiences. As yellow concepts we’re passionate about meeting these ambitions to make a difference in high-traffic locations. Yellow represents inspiration, energy and optimism "It’s associated with openness, creativity, and cooperation. Yellow makes people happy. " Founder Lot Frijling Lot Frijling is passionate about game-changing concepts. Her combination of creative thinking and a no-nonsense approach results in surprising high-profile concepts that stop people in their tracks. Over the last fifteen years, Lot has worked in category management and concept development for Schiphol Group, Heineken, Unilever, and Coca-Cola Company. She has also been involved in projects such as Smarter Cities, Greenport Holland, Stichting Droomschool, Concept Binnenstad, and Passenger Experience 2025.Recently, Lot joined the Fontys Academy for Creative Industries, where she helps to develop the art of Concepting.