Our vision is to transform creative arts education for the world — we’re now on a mission to enable 50m creators to become artists in the next 10 years. Using state of the art technology, we are building the world’s virtual music school. Although we’re a business, we don’t feel like a corporate organisation. We never lose sight of the fact that learning is a personal experience, and that our members connect with artists as human beings when they get closer. People know they can depend on us, and we don’t overlook the details. We are building a company to last and that means always breaking new ground and working towards the next horizon.