The SOCIETY Group was born out of the understanding that no one wants traditional PR anymore. Founded by Alexander Ali, The Society Group is a luxury lifestyle publicity firm run entirely by Millennials representing premiere brands in real estate, lifestyle, and luxury brands. We specialize in brand building by leveraging our industry relationships and create immersive events so opulent that they facilitate deep customer connections. Society sold over $100 million in luxury properties in 2015, establishing itself as one of the top players in LA and earning features in The NY Times, Business Insider, Robb Report, The Wall Street Journal's Mansion section, the LA Times, and Entrepreneur.