Hi, I’m Desiree Crawford and I’ve started BEYOND Leadership Coaching in 2019, the year after I finished my Master degree in Leadership. I have been passionate about leadership and its development from a young age. Having been in leadership positions from my early teens onward, I have developed my skills and traits throughout my business studies, focusing on retail management. From 2008 to 2012 I was in charge of up to six grocery stores and over one hundred employees as a regional area manager at one of the big discount retail companies in Germany. Being only in my early to mid-twenties, I have gained much experience both of what to do and what not to do. One of the biggest challenges I’ve faced in my roles was to apply different leadership styles in different situations. Since then I have graduated from an International Leadership College in Sydney, Australia, have gained more practical experience in volunteer positions, and have finished my studies to follow my passion of providing Leadership Coaching that goes BEYOND your current capacity.