Mind Bait is a Digital Marketing training programme for corporate entities led by Wasaam Ismail. With over 8 million Sri Lankans exposed to the internet on multiple devices, it is now difficult to achieve a company's marketing goals without a digitally devised marketing and customer experience strategy. As Sri Lanka has limited access to digital marketing education programmes, Mind Bait is here to help bridge that gap by training employees across organisations in multiple industries with the 'how-tos' of digital marketing.