SPIKE is the leading data insight and customer experience specialist in travel. Founded in 2009 by Roy Barker and Jon Walton. We use powerful data analysis techniques, Net Promoter Scores, and the latest technology to deliver our clients a strong competitive advantage. INSIGHT Big Data Analytics – Understand consumers better, so you can sell more, and acquire more of them. Consumer Research – Understand consumers’ behaviour, and future intentions. TARGET Predictive Modelling – Identify prospects more likely to buy, and which customers will buy more. Lead Generation – Identify when and where consumers intend to book and travel. DELIVER Customer Journey – Apply best practice to deliver the best experience, and more sales. CRM Technology – Apply best-fit system to deliver personalised customer programmes. MEASURE Customer Satisfaction Questionnaires (CSQ) – Measure customer satisfaction throughout the customer journey. Service-Profit Chain – Measure relationships between profitability, customer loyalty, and employee satisfaction.