Belora was founded in Feb 2019 by Ainara Kaur and Akaljyot Kaur. Belora offers clean, high-performance, vegan makeup and skincare - free from toxins and harmful ingredients. The company’s mission is to create makeup that doubles up as skincare, so that women can wear products that are not only dermatologically tested, but also good for their skin. Belora is the first MADE SAFE™ certified makeup brand across Europe and Asia. The team also has a BS (Bad Stuff) list of over 2000 harmful ingredients that they commit to never use.