CrowdScoop works with businesses and their data systems to gain real-time, actionable insights and identify strategies and tactics to increase the value of different customer segments. Some current services include: —Tableau visualizations that provide cross-sectional analysis, real-time insights and relevant information allowing the ability to make immediate decisions rather than wait on traditional month-end reporting. Different views are needed for stakeholders such as executives versus operators. —Building consumer journeys and marketing funnels by leveraging anonymous and DMP data in real-time. This creates many paths to better engage customers and increase conversions and value. —Developing individualized strategies and marketing formulations built on each client’s best practices, business needs and consumer behaviors at a particular point in time.