FestivAr Association of Armenian Festivals is a cultural non-governmental organization created to coordinate, promote and support the development of sustainable festivals in Armenia. The key aim of the association is to help festival organizers individually and evolve and expand overall Armenian festival sector. As a festival association, we commit to • Provide leadership and guidance, • Ensure equity for all members, • Engage in open collaboration and transparency, and • Use resources effectively and efficiently. The foundation of our work is our passion and commitment to celebrate Armenia’s heritage, and we instill these values in our engagement with both visitors and communities.