Opened in 2008, CONTENT is a boutique skincare store, naturopathic clinic, beauty salon and website at the forefront of the move towards natural and organic skincare and complementary therapies. Specialising in emerging results-driven organic and natural niche brands, CONTENT is regarded as London's leading organic and natural apothecary. With the launch of some of the most advanced organic skincare brands into the UK market, CONTENT has launched Absolution, Amala, RMS Beauty, Ilia Beauty, May Lindstrom, One Love Organics, Strange Invisible Perfumes, Therapi Honey Skincare, Tsi-La, Vapour Organic Make-Up, W3LL People, Soapwalla and many more. The CONTENT concept was created by Imelda Burke, who became interested in using natural beauty products in the mid 90’s, as an alternative to the brands containing synthetic ingredients. Imelda’s interest lies in cultivating emerging brands and creating the market for showcasing the latest advances in natural and organic market sector. Recognition Blogger - ‘The Green Edit’ The Telegraph’s weekly organic beauty blog. Ongoing Top 40 Beauty Blogs – Stella Magazine Oct 2014 Top 10 Health and Wellbeing Blogs – Stella Magazine Aug 2014 Independent 10 Best Online Beauty Retailers – Feb 2014 Beauty Entrepreneur of the Year 2014 Imelda Burke, founder, Content Beauty Beauty Shortlist Instyle Magazine Best Eco/Organic Website 2013 Natural Beauty Yearbook 2012 - 2015 – (Industry) Top 25 Who’s Who in Natural Beauty Wallpaper Magazine – Best International Facial 2010 Telegraph’s Top 10 Facials 2013 Harper’s Bazaar Top 10 London Spas 2013 Spain Elle Best Beauty Shops in the World 2010 Elle Magazines Top 10 Secret Beauty Address Book Vogue’s Secret Address Book 2009 Time Out Little Black Book Luxe Guide to London Daily Candy – Sweetest Things of 2008 Nominee Beyond Beauty Paris – Award Jury Member 2009