CEX is a software solution that manages the complexity of translating brand strategy to effective customer engagement actions through simplification, alignment and discipline. It maximises the financial return of your organisation and the channel impact on your most valuable customers. In short, it: • Simplifies the process of turning strategy into optimal and consistent multichannel customer engagement actions • Aligns, integrates and measures the efforts and resources allocated across functions and channels • Drives rigour and consistency from planning to execution • Enables disciplined adaptation cycle after cycle SIMPLIFY | ALIGN | IMPACT