OH!MY Snacks is a subscription service that matches artificial intelligence with healthy snacking to revolutionise your lunchbox. The idea for OH!MY came into being as founder Ricardo Alves struggled to find tasty, convenient healthy snacks with certain adequate nutritional values. Seeing that it was not an easy task, he set out to create a model that would make everyone’s lives easier. The goal was to personalise each box according to individual preferences, needs and lifestyles. So, combining his background in Mathematics and professional experience with the knowledge of nutritionists, Ricardo created an artificial intelligence algorithm that was able to find the best snacks for each person, only through a preliminary quiz and survey replies from clients. OH!MY was founded in 2020 and, in the same year, was the winner of “Acredita Portugal”, the largest national entrepreneurship competition. OH!MY and Ricardo have come a long way since then, perfecting the algorithm and improving the quality and variety of snacking, one box at a time.