R3 develops WiFi-based ultra-reliable low latency communications (URLLC) technology to meet the highest industrial requirements. Our patented solution EchoRing is a deterministic and decentralized wireless network that delivers cable-like reliability and performance. The result of extensive research and development, EchoRing is plug and play (PnP), 100% software-based, and compatible with standard industrial interfaces and commercial off-the-shelf (COTS) hardware. Accessibility for every client, budget, and set of requirements is key! Representing a keystone technology for IoT and Industry 4.0, EchoRing enables fast and easy deployment and system changeovers while greatly reducing the errors and maintenance downtimes that currently result from wear and tear on fragile components. Our solution opens the door for highly optimized production layouts as well as innovative new business models and product concepts.