A knack for marketing, a devotion to serving others, an outstanding work ethic and a longtime passion for education are the hallmarks of Krista Mashores’ real estate career. Krista has earned herself a spot among the top 1% of REALTORS® nationwide and continues to be in the top .01% in her County year after year. Krista sold 144 homes in 2016, a figure approximately 10 times that of the average California agent. “I want to continue to serve my clients and be the best I can be for them,” she says, surpassing her nearest competitor in East County by over 50% in Units. As early as her first days in the business and now, Krista, a Listings Specialist, applies groundbreaking techniques to real estate marketing and business development. “I’ve always been an early adopter, I pour myself into my career and do as much education and research as I can in order to stand out,” says Krista, who at the time already held both a bachelor’s degree and a master’s degree. “I’ve done things differently than other agents for a long time, marketing from the ground up and staying ahead of the curve.” As other agents grow frustrated with the surge of technology, I embrace it, educate myself regularly and implement what I learn. I thrive on giving my clients what, unfortunately, most fail to. I run my business like a business, not a part-time hobby.” Her multiple designations and her consultative approach to client relations prove that, if there’s something to learn, Krista will embrace it. Fortunately, she doesn’t keep her education to herself; “I’m in the process of developing a training program for real estate agents around the country,” she says, explaining that in 2016 she conducted a webinar for 44,000 REALTORS® on the topic of online marketing. After all, she says it’s more important now than ever for buyers and sellers to hire experienced, trained agents. “The more every agent knows, the better off every client and agent will be,” she says. “And the better job each agent does with marketing and selling homes, the better we all do.”