F A T E S new york is a jewelry and product design studio launched by Ross Keong in 2017. Our studio and office are located in Greenpoint, a neighborhood of Brooklyn, New York. We encourage curiosity and risk in the pursuit of self-exploration and self-expression. Our mission is to celebrate all the facets which make up each person: the good and the bad, the feminine and the masculine, the vulnerable and the bold. F A T E S draws from the Greek myth of preordained destiny. The story goes that the three sister Fates - Clotho, Lachesis, and Atropos - have the power to decide each moment of a person's life. They decide the moments of affirmation and moments of fear, moments of joy and moments of loneliness. The myth alludes to mystical women, but the reality is that the Fates in our lives are more likely to take the form of the people around us. They decide how we should act, what we should feel, who we should be, and whom we should love. As a brand, we ask: what happens when you stop living for other people and decide to own each moment for yourself?