JA-RU is a Florida based toy company with offices and showrooms in Jacksonville, Florida and Hong Kong. Since opening in 1961, JA-RU has become the leading supplier of impulse toys worldwide. JA-RU strives to manufacture and distribute only toys of the highest quality with maximum play value. JA-RU's primary focus is always on toy safety. JA-Ru takes great pride in their toys and industry leading package designs.