The Seed is a strategy consultancy dedicated to helping brands grow. Our aim is to provide brand owners with a fresh, independent, common sense insight into the multiple challenges facing their brands and categories ....and where the big opportunities lie. We use a range of research and data inputs, but at the heart of our process lies the customer - we always start by listening deeply so we can iinterpret what is really important to them. And although the context may be complex and uncertain, we always aim to deliver our recommendations in a clear, simple and actionable manner.